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The Negroni: Simple, but Complex. Classic, Yet Open to Modern Interpretation.

Bar Tendencies with PNW Negroni

by maiya jeffers

The Negroni, which was invented in France and celebrated its 100th birthday in 2019, has become not only my favorite drink, but also the inspiration for my entire social media food brand. And it’s not hard to see why: equal parts gin, Campari, and sweet vermouth with an orange expression makes the Negroni not just an easy cocktail to order, but one to make for yourself or to wow any dinner party guest.

Traditionally—and contrary to the famous Mr. Bond—the Negroni should be stirred, not shaken, and served over a cube in a rocks glass. As classic as gin may be, the variations can be just as inviting.

As some readers may already know, you can find me most days behind the bar at the one and only Zona Blanca, and if you order the Negroni, you may get a smoky surprise. Simply substitute mezcal for gin and voilà: a Smoky Negroni.

Play with your spirit of choice, get creative, or stick to the classic, just make sure you stir up some history. I hope this Negroni rundown has inspired you to try something—new or old. Cheers!

negroni drink recipe
Maiya Jeffers

The Negroni

  • 1 oz Gin
  • 1 oz Campari
  • 1 oz Sweet Vermouth

Stir with ice, strain over a gentleman’s cube in a rocks glass, add orange peel. Enjoy!

Maiya Jeffers

From dive bars to French brassieres to tapas-style tequila bars, Maiya Jeffers has been bartending for the last eight years. Not only has she been a professional in the industry, but also an avid customer, all while running her foodie Instagram page, @pnw_negroni.

read all of maiya’s articles here.

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