Hi I'm,
Erin
When I founded Trending Northwest, I wanted it to be more than just a media outlet – I wanted to develop a vibrant part of the Inland Northwest’s cultural landscape. My mission with my dynamic team is to bring local stories, businesses, and events to life in a way that truly resonates with our community. Whether through stunning visuals or compelling videos, we’re all about making sure the stories we tell aren’t just seen, but felt. That’s what sets us apart. We don’t just highlight what’s happening locally—we make sure it matters.
In today’s world, where media consumption is constantly evolving, Trending Northwest stands out for our commitment to quality and authenticity. We combine the power of storytelling with a deep understanding of local culture, we are making an impact – thousands of views at a time.
Modern Media with
heart.
Connect with our loyal audience:
Drive meaningful conversation about your business on social media. We share authentic connection, engaging storytelling and help you stand out.
Industry leading advertising:
Drive meaningful conversation about your business on social media. We share authentic connection, engaging storytelling and help you stand out.
Community focused advertising:
Utilize our trusted local influence and team of industry experts to connect with real people with high quality digital content, across all platforms.
Partner with women-driven, inclusive media that gets
results.
Meet The Team
Erin Peterson
Founder, Director of Marketing &
Community Partnerships
Erin Peterson grew up in Post Falls, Idaho and became a professionally certified educator – earning the Provost’s Award for academic achievement and community service from Lewis-Clark State College. Now she is an award-winning local influencer, podcaster and digital strategy educator with a passion for equity and inclusion. Erin has been published and featured in a wide variety of local publications including the Spokane Journal of Business (including a Rising Star Award in 2024), Spokesman Review, The Inlander, and has served as an editor at Spokane Coeur d’Alene Living magazine. If you want to learn more about how she is making an impact right here in the Northwest, give her a follow on Instagram or Facebook.
Melissa Berry
Co-Founder
Melissa Berry has lived in the Pacific Northwest for eight years and now calls Spokane, Washington home. Born in Phoenix, Arizona, Melissa fell in love with the Pacific Northwest after graduating from Gonzaga with her BA in Spanish and International Relations. She co-founded the popular award-winning lifestyle publication Trending Northwest along with Erin Peterson. Melissa has been featured in GoBankingRates, Yahoo Finance, Spokane Coeur d’Alene Living magazine, Spokast, Redfin, and the Inlander. Learn more and follow along with her adventures on Instagram or Facebook.
Jordy Blaine
Trending Spokane - Lifestyle Reporter
Jordan (Jordy) Blaine has her Bachelor’s Degree in Communications with a major in Public Relations from Carroll College, and is a professional journalist with 10 years of experience in newsrooms. Jordy has worked at Krem 2 News, and is now at Trending Northwest to organize events, coordinate PR campaigns, and expand coverage of marginalized communities . If you want to learn more about how she is making an impact right here in the Northwest, give her a follow on Instagram or Facebook.
Caryn Bothman
Administrative Office Assistant
Caryn is a certified teacher, wellness coach, nonprofit founder, and creative spirit who passionately pursues her heart’s deepest desires. She cherishes quiet moments in nature, building a loving home, and treasures her 3 amazing daughters and lineman above all. Caryn believes that aligning life with core values, heartfelt desires, a touch of organization, and abundant love leads to true fulfillment.
Hannah Malsam & Wendy Heaton
Trending Cd'A - Lifestyle Content
Hannah and Wendy are twin sisters and moms who are passionate about exploring local food spots, discovering family-friendly activities, and sharing fun events with others. They love finding the best places to eat, play, and create lasting memories with their little ones, and they’re here to help other families do the same!
Camie Bothman
Sales & Content Creation
Camie is a student at EWU, studying Speech and Hearing Sciences! She loves meeting and connecting with new people, and is so excited to be part of this team.
Trusted Professionals We Contract With
Pia Hallenberg
PR Specialist, Technical Writing & Cybersecurity
Melissa Berry has lived in the Pacific Northwest for eight years and now calls Spokane, Washington home. Born in Phoenix, Arizona, Melissa fell in love with the Pacific Northwest after graduating from Gonzaga with her BA in Spanish and International Relations. She co-founded the popular award-winning lifestyle publication Trending Northwest along with Erin Peterson. Melissa has been featured in GoBankingRates, Yahoo Finance, Spokane Coeur d’Alene Living magazine, Spokast, Redfin, and the Inlander. Learn more and follow along with her adventures on Instagram or Facebook.