Trending Now
Trending Northwest is more than a magazine. We’re a women-owned media company with a powerful cross-platform digital footprint. We combine our professional storytelling with genuine local knowledge and firsthand experiences to create content you can trust and actually use. For over five years, we’ve covered what is new and notable in the Northwest.
What sets us apart is our industry-leading professional team. Our editorial, creative, marketing and media professionals bring years of experience in journalism, storytelling, photography, video, digital media and community engagement to everything we do.
Today, Trending Northwest reaches hundreds of thousands of people every month across our website, social media, email and print magazine. We help you experience the Pacific Northwest beyond the obvious and into the places worth knowing.
Modern Media with
heart.
Connect with our loyal audience:
We have spent years carefully building a tight-knit, engaged audience across our social media platforms, mailing list and website (so you don’t have to wait around for people to find you).
Industry leading advertising:
Drive meaningful conversation about your business on social media, our mailing list, podcast & website. We are experts at crafting storytelling that helps you stand out.
Community focused advertising:
Utilize our trusted local influence and team of industry experts to connect with real people with high quality digital content, across all platforms.
Partner with women-driven, inclusive media that gets
results.
Meet The Team
Erin Peterson
Founder, Editor-in-Chief,
Director of Marketing
Erin Peterson grew up in Post Falls, Idaho and became a professionally certified educator – earning the Provost’s Award for academic achievement and community service from Lewis-Clark State College. Now she is an award-winning local influencer, podcaster and digital strategy educator with a passion for equity and inclusion.
Erin has been published and featured in a wide variety of local publications including the Spokane Journal of Business (including a Rising Star Award in 2024), Spokesman Review, The Inlander, and has served as an editor at Spokane Coeur d’Alene Living magazine. If you want to learn more about how she is making an impact right here in the Northwest, give her a follow on Instagram or Facebook.
Jordy Jones
Trending Spokane - Lifestyle & Entertainment Editor
Jordan (Jordy) Blaine has her Bachelor’s Degree in Communications with a major in Public Relations from Carroll College, and is a professional journalist with 10 years of experience in newsrooms. Jordy has worked at Krem 2 News, and is now at Trending Northwest to organize events, coordinate PR campaigns, and expand coverage of marginalized communities.
Now she is lending her signature style to the team at Spokane Public Radio as the host of Morning Edition. If you want to learn more about how she is making an impact right here in the Northwest, give her a follow on Instagram or Facebook.
Lily Fischer
Trending Cd'A - Wellness & Style Editor
Lily Fischer is a digital storyteller where she focuses on highlighting the people, businesses, and everyday moments that make the region feel alive. She is the wellness & style Editor at Trending Northwest and runs @trending.cda, a local page centered around Coeur d’Alene lifestyle, small businesses, and community stories.
A proud Eastern Washington University graduate with a degree in Literary Studies, Lily has always been drawn to writing and storytelling in all forms. Alongside her work in digital marketing and editorial content, she coaches high school cheer, a role that reflects her love for mentorship, connection, and community involvement. If you want to see what she’s working on, follow her on Instagram or Facebook.
Caryn Bothman
Administrative Office Assistant
Caryn is a certified teacher, wellness coach, nonprofit founder, and creative spirit who passionately pursues her heart’s deepest desires. She cherishes quiet moments in nature, building a loving home, and treasures her 3 amazing daughters and lineman above all. Caryn believes that aligning life with core values, heartfelt desires, a touch of organization, and abundant love leads to true fulfillment.
Melissa Berry
Co-Founder
Melissa Berry has lived in the Pacific Northwest for eight years and now calls Spokane, Washington home. Born in Phoenix, Arizona, Melissa fell in love with the Pacific Northwest after graduating from Gonzaga with her BA in Spanish and International Relations. She co-founded the popular award-winning lifestyle publication Trending Northwest along with Erin Peterson. Melissa has been featured in GoBankingRates, Yahoo Finance, Spokane Cd’A Living magazine, Spokast, Redfin, and the Inlander. Learn more and follow along with her adventures on Instagram or Facebook.
Vinnie Davi
Producer - TNW Podcast
Vinnie has been with us since the very first podcast, and is integral to the entire Trending Northwest story. Without him, none of this would be possible.
Pricing and Services
Advertise locally & make a big impact for your small business.
We have worked with hundreds of brands to help them stand out, and we would love to work with you, too.
With over 80,000 annual website users, a newsletter reaching over 6,000 people with a 40%+ open rate, more than 18 million social media views each year, and a podcast with 11,000+ listeners, we are a true multimedia powerhouse and the most prominent and influential content creator team in the Northwest. We deliver professional, high-quality editorial work with the highest standards, remain fully FTC compliant to protect both our partners and our audience, and carefully curate the brands we work with to ensure meaningful, trust-driven storytelling that maximizes reach, impact, and your bottom line.
Send a message to [email protected] to start your campaign.