Modern Media With Heart
When I founded Trending Northwest, I wanted it to be more than just a media outlet – I wanted to develop a vibrant part of the Inland Northwest’s cultural landscape. My mission with my dynamic team is to bring local stories, businesses, and events to life in a way that truly resonates with our community. Whether through stunning visuals or compelling videos, we’re all about making sure the stories we tell aren’t just seen, but felt. That’s what sets us apart. We don’t just highlight what’s happening locally—we make sure it matters.
In today’s world, where media consumption is constantly evolving, Trending Northwest stands out for our commitment to quality and authenticity. We combine the power of storytelling with a deep understanding of local culture, we are making an impact – thousands of views at a time. – Erin
Partner with women-driven, inclusive media that gets results.
We foster real, lasting relationships with real, local people. Don’t just run ads – craft stories that align with your brand’s values and goals. At Trending Northwest, partnerships with brands are more than just a transaction – it's about investing in our community in the best way we know how: getting the word out about our favorite products,
services and individuals making a difference.
One of the biggest reasons to team up with us is our ability to create authentic connections between brands and the community. We help build trust and loyalty with an audience that’s deeply engaged and invested in supporting local businesses. Our highly engaged, hyper-local audience follows our content closely, and we earn over 11 million impressions per year from the popular Instagram, Facebook, website, and podcast… and we are just getting started. We have grown exponentially every year and when you advertise with us, you get impressive value for your marketing dollar.
Our marketing expertise can help you connect with your ideal customers.
Get on our calendar to chat with us about your project!
About Our Leadership Team
Erin Peterson, Owner, Publisher & Edit0r-in-Chief
Erin Peterson grew up in Post Falls, Idaho and became a professionally certified educator – earning the Provost’s Award for academic achievement and community service from Lewis-Clark State College. Now she is an award-winning local influencer, podcaster and digital strategy educator with a passion for equity and inclusion. Erin has been published and featured in a wide variety of local publications including the Spokane Journal of Business (including a Rising Star Award in 2024), Spokesman Review, The Inlander, and has served as an editor at Spokane Coeur d'Alene Living magazine. If you want to learn more about how she is making an impact right here in the Northwest, give her a follow on Instagram or Facebook.
Melissa Berry, Co-Founder
Melissa Berry has lived in the Pacific Northwest for eight years and now calls Spokane, Washington home. Born in Phoenix, Arizona, Melissa fell in love with the Pacific Northwest after graduating from Gonzaga with her BA in Spanish and International Relations. She co-founded the popular award-winning lifestyle publication Trending Northwest along with Erin Peterson. Melissa has been featured in GoBankingRates, Yahoo Finance, Spokane Coeur d’Alene Living magazine, Spokast, Redfin, and the Inlander. Learn more and follow along with her adventures on Instagram or Facebook.
Caryn Bothman, Administrative Office Assistant
Caryn is a certified teacher, wellness coach, nonprofit founder, and creative spirit who passionately pursues her heart's deepest desires. She cherishes quiet moments in nature, building a loving home, and treasures her 3 amazing daughters and lineman above all. Caryn believes that aligning life with core values, heartfelt desires, a touch of organization, and abundant love leads to true fulfillment.
Jordy Blaine, Marketing Director & Lifestyle Reporter
Jordan (Jordy) Blaine has her Bachelor's Degree in Communications with a major in Public Relations from Carroll College, and is a professional journalist with 10 years of experience in newsrooms. Jordy has worked at Krem 2 News, and is now at Trending Northwest to organize events, coordinate PR campaigns, and expand coverage of marginalized communities . If you want to learn more about how she is making an impact right here in the Northwest, give her a follow on Instagram or Facebook.
Petra Klint, Creative Director
Petra Klint is a Swedish-American freelance Illustrator and Graphic Designer based in Spokane, Washington. She earned her illustration degree at Forsbergs Skola (Forsberg School) in Stockholm, Sweden. She loves to create illustrations and prints using a wide range of tools; watercolor, acryllic paint, oil, spray paint, digital and more. Visit Petra's website to learn more about her work.
Bailey Bowerman, Director of Community Partnerships & Events
Bailey is a self-proclaimed recovering attorney and late bloomer. She loves words, rest, and hyping entrepreneurs and creatives. She lives in Coeur d’Alene with her husband and is decidedly and unapologetically NOT outdoorsy. If you want to learn more about how she is making an impact right here in the Northwest, give her a follow on Instagram or Facebook.
Liz Meiers, Sales & Content Creation
Liz Meiers was born and raised in Washington State and has always loved the Pacific Northwest. Liz is a full-time college student and Spokane Falls Community College in the Integrated Community Services program. At Trending Northwest, she creates social media content, writes compelling stories focusing on family and events, and
She is also a full-time mom to two toddlers and wife to her loving husband who she met during his time in the Navy.
Camie Bothman, Sales & Content Creation
Camie is a student at EWU, studying Speech and Hearing Sciences! She loves meeting and connecting with new people, and is so excited to be part of this team.
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Trusted Professionals We Contract With
Pia Hallenberg, PR Specialist, Technical Writing & Cybersecurity
Pia Hallenberg holds a Bachelor’s Degree in Journalism and Sociology from Eastern Washington University. She has over 27 years of experience specializing in technical writing and journalism marketing. Her expertise extends to crisis press management, media training, social media consulting, PR/advertising, strategy planning, client meetings, and advisory sessions. Pia consistently produces work that is compelling, accurate, well-researched, and brimming with valuable information. Visit Pia's website to learn more about her work.
What makes our work stand out?
Trending Northwest is more than a magazine – it’s a trusted lifestyle brand and local multimedia resource to help you find the best of our beautiful region. We have poured our hearts and souls into every story we’ve shared on social media for the last five years, and it shows. Now, we are taking our love for local to the next level with a real-deal publication to showcase the voices of our dynamic contributors, and now you get to have it delivered right to your inbox or mailbox.
