Trending for good, every day.

We specialize in heartwarming, informative media about the incredible people in our communities, as well as featuring expert contributors who highlight the best our region has to offer. We’re on a personal mission to create a space where everyone is included and we can celebrate the beauty, excitement, and diversity which is at the heart of our culture in the Northwest.

Our marketing expertise can help you connect with your ideal customers when they find all the most exciting, dynamic, fun-filled activities, people, products and places in our region, one feature at a time.

Get on our calendar to chat with us about your project!

Partner with women-driven, inclusive media that gets results.

Our highly engaged, hyper-local audience follows our content closely, and we earn over 11 million impressions per year from the popular Instagram, Facebook, website, and podcast… and we are just getting started. We have grown exponentially every year and when you advertise with us, you get impressive value for your marketing dollar.

We insert our signature personalities into every campaign to make it really stand out. At Trending Northwest, partnerships with brands are more than just a transaction – it’s about investing in our community in the best way we know how: getting the word out about our favorite products, services and individuals making a difference.

About the Owners and Leadership Team

Melissa Berry, Editor-In-Chief & Co-Owner

Melissa Berry has lived in the Pacific Northwest for eight years and now calls Spokane, Washington home. Born in Phoenix, Arizona, Melissa fell in love with the Pacific Northwest after graduating from Gonzaga with her BA in Spanish and International Relations. She now co-owns the popular award-winning lifestyle publication Trending Northwest along with Erin Peterson. Melissa has been featured in GoBankingRates, Yahoo Finance, Spokane Coeur d’Alene Living magazine, Spokast, Redfin, and the Inlander. Learn more and follow along with her adventures on Instagram or Facebook.

Erin Peterson, Publisher & Co-Owner

Erin Peterson grew up in Post Falls, Idaho and became a professionally certified educator – earning the Provost’s Award for academic achievement and community service from Lewis-Clark State College. Now she is an award-winning local influencer, podcaster and digital strategy educator with a passion for equity and inclusion. Erin has been published and featured in a wide variety of local publications including the Spokesman Review, The Inlander, and has served as an editor at Spokane Coeur d’Alene Living magazine. If you want to learn more about how she is making an impact right here in the Northwest, give her a follow on Instagram or Facebook.

Kanaan Shawlee, Director of Marketing

Kanaan Shawlee studied Communication and Media Studies at Spokane Falls Community College and has 11 years of experience in digital content creation, including photography, videography, and web design. Previously the Marketing Manager at Arbor Crest Wine Cellars, he oversaw all marketing efforts, such as social media, digital, print, and B2B marketing. Connect with Kanaan on LinkedIn or follow on Instagram.

Jordy Blaine, Director of Community Partnerships

Jordan (Jordy) Blaine has her Bachelor’s Degree in Communications with a major in Public Relations from Carroll College, and is a professional journalist with 10 years of experience in newsrooms. Jordy has worked at Krem 2 News, and is now at Trending Northwest to organize events, coordinate PR campaigns, and expand coverage of marginalized communities . If you want to learn more about how she is making an impact right here in the Northwest, give her a follow on Instagram or Facebook.

Petra Klint, Graphic Designer

Petra Klint is a Swedish-American freelance Illustrator and Graphic Designer based in Spokane, Washington. She earned her illustration degree at Forsbergs Skola (Forsberg School) in Stockholm, Sweden. She loves to create illustrations and prints using a wide range of tools; watercolor, acryllic paint, oil, spray paint, digital and more. Visit Petra’s website to learn more about her work.

Trusted Professionals We Collaborate With

Pia Hallenberg, PR Specialist, Technical Writing & Cybersecurity

Pia Hallenberg holds a Bachelor’s Degree in Journalism and Sociology from Eastern Washington University. She has over 27 years of experience specializing in technical writing and journalism marketing. Her expertise extends to crisis press management, media training, social media consulting, PR/advertising, strategy planning, client meetings, and advisory sessions. Pia consistently produces work that is compelling, accurate, well-researched, and brimming with valuable information. Visit Pia’s website to learn more about her work.

What makes our work stand out?

Trending Northwest is more than a magazine – it’s a trusted lifestyle brand and local multimedia resource to help you find the best of our beautiful region. We have poured our hearts and souls into every story we’ve shared on social media for the last five years, and it shows. Now, we are taking our love for local to the next level with a real-deal publication to showcase the voices of our dynamic contributors, and now you get to have it delivered right to your inbox or mailbox.

Testimonials from Trusted Brand Partners