Nordstrom Anniversary Sale 2025 — Must-Have Picks by Category
by Erin Peterson and Lily Barnes
It’s that time of year again — the Nordstrom Anniversary Sale 2025 – the biggest (and best) sale yet! If you know, you know: the Anniversary Sale isn’t your average end-of-season markdown. This is where new arrivals drop with the discount — and the good stuff always goes fast. So fast, that by the time I wrote this article 90% of my top picks were already sold out! I went back and did another sweep for some more that I think will be on track to sell out again, too.
Nordstrom is a family-owned company that’s based out of Seattle, and we have such major Northwest pride for it. We were lucky enough to interview President Pete Nordstrom at an Anniversary Sale event, and he is every bit the servant leader. We are proud Nordstrom Ambassadors, and we are grateful to get to share the Nordy Girl love with all of you, too.
This sale is the big one. It is what all devoted Nordy shoppers wait for alllllll year long. It’s one of the best ways to track what’s trending in real time. If you want to know what’s hot for the upcoming season, just watch what sells out first. This sale gives you a front-row seat to fall fashion forecasting. We love watching how certain silhouettes start flying off the digital shelves (hello, oversized blazers and wide-leg everything), and we keep an eye on what gets restocked — a sure sign of a breakout trend. It’s like a living, breathing Pinterest board of what people are actually wearing next season, and if you’re paying attention, it’s one of the easiest ways to stay ahead of the curve without spending your whole life scrolling fashion TikTok.
Early Access for Nordstrom cardholders began on July 9th (VIPs, we hope you set your alarms!), with the sale opening to everyone on July 12th. Prices go back up August 4, so if something catches your eye? Don’t wait!
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Top 5 Reasons to Shop This Sale
New Drops, Not Leftovers
Most sales are full of end-of-season leftovers. Not this one. The Nordstrom Anniversary Sale is famous for offering just-released fall and pre-fall pieces — think boots, beauty sets, and layering staples that are about to be everywhere. You’re shopping next season’s It List at a discount before it even hits regular price. That’s the magic.
Your Fall Wardrobe? Handled.
You know that “I have nothing to wear” moment that always hits the first crisp fall morning? This sale is how you skip that entirely. Cozy cardigans, weatherproof boots, transitional dresses, and structured blazers — it’s all here and up to 40% off. Think ahead and thank yourself later.
A Strategic Splurge Season
Let’s be honest: Some pieces just aren’t impulse-buy friendly at full price. The Anniversary Sale is your moment to finally grab those investment staples you’ve been eyeing — whether it’s that perfect wool coat, a splurgy serum, or the bag that goes with everything. This sale brings the price down without sacrificing the quality.
Cult Favorites on Sale (!!!)
If you’ve ever had your holy-grail beauty product sell out mid-sale, you already know the urgency here. From La Mer to Charlotte Tilbury, this is when Nordstrom drops exclusive sets and rare discounts on beauty icons. Hot tip: the best sets double as holiday gifts or travel-size backups — stock up while you can.
Find THE BEST Elevated Everyday Basics
These are the MVPs of your wardrobe — the buttery-soft tee, the perfectly-cut jeans, the hoodie you actually want to be seen in. The sale is packed with high-quality essentials that you’ll wear on repeat and wonder how you ever lived without. Style and substance? Yes please.
Our Nordstrom Anniversary Sale 2025 Top Picks
We handpicked this year’s top finds by category to keep it easy, breezy, and very add-to-cart-friendly. Think elevated staples, beauty drops that actually do what they claim, and outfits that look expensive but feel effortless.
And yes — we tried them like we do every year. In-store, on real bodies, IRL lighting, no filters. We combed the racks, felt the fabrics, checked the seams, and did the “would I actually wear this more than once?” test. The pieces that made this list? They passed with flying colors. Some were instant hell yes moments. Others surprised us by becoming unexpected MVPs. Either way, these are the home runs — not just internet hype. These finds strike that just-right balance of trend and timeless. So whether you’re shopping for yourself, your future self, or just because it’s fun — scroll on. The good stuff’s below, and yes, it’s going fast. For a quick pop of effortless chic in your wardrobe, these are the items I’m adding to cart stat. Effortless silhouettes, flattering fits, and just the right mix of trend and timeless. Perfect for days when you need to look put-together without overthinking it. Snap up your size while you still can!
Beauty Essentials
Gucci Flora Gorgeous Gardenia Eau de Parfum Gift – Floral and feminine — your new signature scent for day or night.
Charlotte Tilbury Pillow Talk Original Lip Kit – The ultimate pink-nude combo — great for effortless, everyday glam.
Yves Saint Laurent Mon Paris Eau de Parfum – Bold, romantic, and addictive — perfect for date night or special occasions.
Yves Saint Laurent Y Eau de Parfum – Fresh and modern — wear it for workdays or weekend adventures.
Yves Saint Laurent The Best of YSL Lips – Lipsticks that wow — mix and match for every mood and moment.
Maison Margiela Replica Fresh & Floral Travel Spray Set (Limited Edition) – Light, portable scents — perfect for on-the-go refreshes.
Maison Margiela Replica Warm & Spicy Travel Perfume Trio Set (Limited Edition) – Cozy, spicy scents — your travel companions for autumn and winter.
Style that Delivers
Eliza J Patch Pocket Knit A-Line Dress – Classic shape, no-fuss style.
AG Ex-Boyfriend Mid Rise Slouchy Slim Jeans – Relaxed and effortlessly cool — perfect for weekend errands or coffee catch-ups.
SOLD OUT – Lauren Ralph Lauren Single Breasted Plaid Wool Blend Coat – Classic plaid with cozy warmth — perfect for city strolls or weekend brunch.
Cole Haan Belted Travel Packable Hooded Rain Jacket – Lightweight and travel-ready — toss it in your bag for unexpected showers.
SOLD OUT – Lauren Ralph Lauren Belted Wool Blend Wrap Coat – Sleek and belted — great for meetings or evenings out.
Good American Good Skate Jeans – Wide-leg and on-trend, ideal for brunch, shopping days, or casual nights out.
Purses & Accessories Worth the Hype
Veronica Beard Goody Suede & Leather Bucket Bag – Soft suede, structured shape — ideal for day-to-night errands or a city brunch.
NAGHHEAD St. Barths Petit Tote – Woven, compact, and endlessly cool — made for summer weekends and getaway vibes.
SOLD OUT – Dolce Vita Malin Suede Hobo Bag – Slouchy and effortless — throw it on with denim for coffee runs or farmers’ markets.
Jenny Bird Toni Drop Earrings – Laid-back luxe — perfect for casual days when you still want to feel styled.
SOLD OUT – Madewell The Mini Suede Shopper Tote – Everyday essential with just the right polish, perfect for workdays or weekends.
Jenny Bird Elli Mixed Metal Paperclip Link Chain Necklace – Mixed metals, major style — perfect for layering or solo shine.
Shoes That Go With Everything
SOLD OUT – Adidas Gazelle Bold Platform Sneaker – Retro cool with a lift — perfect for errands, travel, or styling up basics.
Dolce Vita Haydee Double Buckle Mary Jane Mule – A playful twist on a classic — made for coffee dates or casual Fridays.
Steve Madden Lisbeth Pointed Toe Mule – Sharp and effortless — ideal for office days or elevated denim.https://www.nordstrom.com/s/lisbeth-pointed-toe-mule-women/8242615?origin=wishlist-share
Vince Oasis Runner Sneaker – Sleek, neutral, and walkable — wear them everywhere, seriously.
Franco Starto Destin Slingback Flat – Chic and minimal — perfect for commutes, brunch, or city strolls.
SOLD OUT- PIKOLINOS Aldaya Buckle Strap Loafer – Classic with a cool touch — great for long days on your feet.
Cozy Favorites (You’ll Live In)
Nordstrom Moonlight Eco Easy Rib Short Pajamas – Buttery soft and made for slow mornings and cozy nights in.
Nordstrom Cashmere Lounge Set – Luxe, lightweight, and perfect for elevated lounging or weekend nesting.
Nordstrom Moonlight Eco Knit Pajamas – Smooth, breathable, and bedtime-approved.
SPANX AirEssentials Half Zip Sweatshirt – Cloud-soft and polished enough for errands or work from home days.
Nordstrom Moonlight Eco Short Pajamas – Cool, comfy, and great for warm nights or travel.
Hair & Home Essentials
T# Airebrush Blow Dry Brush – Fast, smooth, and salon-fresh — perfect for polished blowouts any day.
T3 Featherweight StyleMax Dryer – Lightweight power for quick drying — great for busy mornings or travel.
Organic Hydrocotton Towels – The most luxurious, absorbent towels to make your bath feel like a bougie spa.
Nordstrom 400 Thread Count Organic Cotton Sateen Duvet Cover & Shams Set – Buttery soft, breathable, and hotel-level luxe — perfect for refreshing your space (and your sleep).