Here in the Inland Northwest, we are blessed with some of the best local beauty companies around. We have luxe, organic skincare, natural makeup and hair care on lock, we are incredibly lucky to have so many amazing local options created and run by talented people right here in our community. If you’ve been looking for products you can feel safe using, and know that they’re going to deliver, we have a list you’ll definitely want to bookmark.
At Trending Northwest, we believe that supporting local goes far beyond simply buying a product. You’re supporting a family, a dream, and the intense passion behind every small business. So many of these brands were created from personal stories that will make you tear up. Each features a desire for cleaner ingredients and a passion for creating products that help people feel good in their everyday routines, and that’s something we can firmly get behind.
ANFISA Skin
We all know and love ANFISA Skin. If you have not already, be sure to read our feature on founder Aly Korcheminy!
Aside from their famous AN-GLOSS, one of the most cooling and hydrating lip serums on the market, ANFISA has created products that truly combine skincare with beauty. AN-GLOSS deeply hydrates while enhancing the look of fullness in the lips, and if you haven’t already tried it, consider this your sign, I am obsessed with the cooling applicator tip.
Alongside their glosses, ANFISA also offers two other products you do not want to miss. First is AN-DEW, an azelaic acid and PHA serum. I have been using AN-DEW for almost a year now and have seen major changes in my skin. The overall appearance of my skin looks more even, less inflamed, and noticeably healthier. It is gentle, non-abrasive, and has delivered incredible results for my skin. I absolutely love it. There’s also their cult favorite AN-BALM, a deeply hydrating balm designed to nourish and restore the skin while leaving it feeling soft, healthy, and refreshed. And, as a little exclusive, ANFISA will be expanding into another category very soon.
H is for Love
H is for Love was created by founder Bee, a clean living expert who noticed a lack of truly clean beauty products within the industry. That passion for healthier, more intentional products inspired the creation of an eco-friendly beauty brand focused on high-quality, nourishing ingredients.
H IS FOR LOVE is rooted in the belief that nature is enough. Each product is created with organically grown botanicals, herbal infusions, and trustworthy ingredients. Founder Bee Rose began the line after struggling to find skincare that felt truly clean, effective, and alive. What started as a personal pursuit became a deeply intentional collection designed to support the skin without overwhelming it. The result is luxurious, farm-to-face skincare that feels both grounding and transformative.
At H IS FOR LOVE, skincare is viewed as a ritual of returning to oneself. Every formula is handcrafted in small batches using nutrient-dense oils, raw plant materials, and balanced formulations that work with the skin rather than against it. The brand has developed a devoted following for its uncompromising approach to purity, sensory beauty, and products that deliver visible results while remaining gentle. More than skincare, H invites people to slow down, reconnect with nature, and care for themselves with intention.
BOATHOUSE FINE FRAGRANCE
Boathouse is a small-batch fragrance studio based on San Juan Island, Washington, owned by sisters Lydia and Biz. Inspired by the grounding tranquility and beauty of island life, each scent is crafted as an antidote to an increasingly overstimulating world. Through its Sensory-Kind™ approach, Boathouse creates thoughtfully formulated fragrances with measured projection and the highest-quality ingredients. Designed to feel beautiful and memorable without overwhelming the wearer or the room, the collection is rooted in salty sea air, wild evergreen forests, and golden island evenings. Each fragrance is made for the small daily rituals that bring us back to ourselves: a still morning, a deep breath, a moment of beauty in the middle of an ordinary day.
“Fragrance that respects your senses.” Boathouse Fine Fragrance is centered around treasuring slow moments in time, created to make you pause, breathe, and feel. For those looking for clean ingredients and full transparency, and blending premium naturals and safe synthetics that honor both skin and planet without ever feeling overwhelming.
Founder Erin Peterson is especially obsessed with their “San Juan Sunset” fragrance and wears it often, describing it as {INSERT ERIN QUOTE HERE}. With notes of juicy grapefruit, sea-salt air, clean musk, driftwood amber, fresh cassis, dewy Nootka rose, and sunlit hedione, the scent feels light, fresh, and effortlessly summer-ready.
You can find Boathouse Fragrance in some boutiques in the Northwest, such as Manna in Coeur d’Alene! Make sure to check out their website here to find boutiques near you!
Bee You Organics
Bee You Organics uses simple, clean ingredients across both their skincare and makeup products. They pride themselves on being organic, plastic-free, fragrance-free, and waterless, making their line both intentional and eco-conscious. Our owner, Erin Peterson, is in awe of this line and what it can do for redness in your skin. Her husband struggles with Rosacea and no other product has been able to touch it.
It’s refreshing that this beauty company that resists the urge to overcomplicate. Bee You Organics was founded and is owned by Larissa Warren, a Spokane-based entrepreneur who launched the company in 2017 after struggling with sensitive skin and becoming frustrated with products that caused irritation instead of relief. What began as a personal search for gentle, effective solutions eventually grew into a family-run business focused on organic, waterless skincare and makeup made with simple ingredients and sustainable practices.
When ingredient lists can read like chemistry textbooks and packaging often prioritizes aesthetics over sustainability, Bee You Organics has built its philosophy around a different idea entirely: that caring for yourself should feel simple, nourishing, and deeply intentional. The company embraces a thoughtful approach to beauty, crafting products with clean, recognizable ingredients while remaining committed to principles that increasingly matter to conscientious consumers. Their formulations are organic, fragrance-free, waterless, and entirely plastic-free, reflecting a belief that what we put on our bodies should be as carefully considered as what we put into them. It is an approach that feels refreshingly grounded, prioritizing both personal wellness and environmental stewardship without sacrificing quality or effectiveness.
That philosophy extends across an impressively diverse collection of products. Bee You Organics offers everything from skincare and body care to makeup and select hair care essentials, creating a cohesive line designed to help customers streamline their routines without compromising their values. Rather than encouraging endless shelves filled with complicated products, the brand invites people to embrace a more mindful form of self-care, one centered on fewer ingredients, fewer unnecessary additives, and less waste. The result is a collection that feels both practical and luxurious, proving that beauty can be uncomplicated, sustainable, and rooted in authenticity. In an industry often driven by trends and excess, Bee You Organics offers something increasingly rare: a return to simplicity, and a reminder that sometimes the most effective routines are also the most thoughtful.
Ginger June
Based out of Hayden, Ginger June creates handcrafted clean candles, perfumes, and skincare products. While the brand ships locally from their warehouse in Idaho, you can find Ginger June products all over the world, as well as in select retail stores.
All Ginger June products are made with 100% real ingredients and contain no synthetics, something that truly sets the brand apart. One of my personal favorite products is their 100% natural dry shampoo, which comes in different options depending on your hair type. Along with that, their perfumes smell absolutely divine. Not to mention, the beautiful glass bottles make every product feel extra luxurious and intentional, adding to the overall experience of using the brand.
Mountain Madness Soap Co.
What started in Alaska as handmade gifts for friends and family eventually made its way to Coeur d’Alene after seeing so much success. Today, Mountain Madness Soap Co. continues to hand-make every single product. Each item is created in their own warehouse before being shipped out to their main storefronts, and their products are also available to shop online.
They offer a wide range of products, from bath essentials to shaving products, truly making the brand feel like it has something for everyone; yes, even the men. Their body butters are absolutely amazing and leave your skin feeling moisturized while smelling incredible. I also love their soaps, especially because there are so many different options and scents to choose from. For those living a more sustainable or zero-waste lifestyle, Mountain Madness Soap Co. also offers shampoo bars, natural deodorant and, their packaging is thoughtfully designed using glass or paper whenever possible.
ISLAND THYME BOTANICALS
Based in the San Juan Islands, Island Thyme creates botanical body care inspired by the natural beauty of the Pacific Northwest. What began as a small herb and flower farm on Orcas Island has grown into an apothecary known for handcrafted soaps, lotions, balms, skincare, and self-care essentials made in small batches.
Island Thyme Botanicals offers a wide range of products. From standard skin care, body care, bath bombs, and even all natural deodorant all their products are designed to make you feel your best without any harsh chemicals.
Island Thyme focuses on clean ingredients that feel both calming and luxurious, blending botanicals, essential oils, rich butters, and plant-based extracts into products designed to soothe both skin and senses. Our personal favorite product is the Lavender Rose Cream, which works wonders for dry hands, especially in the winter. It doesn’t feel too thick or greasy, and the fragrance isn’t too strong or overpowering for anyone sensitive to scents!
ERIN & MAE CO
Erin & Mae Co is a wonderful non-toxic alternative to traditional hair care. The brand started after Erin realized her dry shampoo contained ingredients like isobutane and propane. She immediately began curating and creating non-toxic hair products so that she and her kids weren’t constantly exposed to harsh chemicals.
Erin & Mae Co has since created a line of natural hair care products that are good for your hair and free from toxic ingredients. One of the most popular products is their Mermaid Spray, a natural thickening spray designed to add texture and volume without making your hair feel crunchy. The ingredient list is refreshingly simple: distilled water, sea salt, organic aloe vera, sea kelp extract, organic rosemary-infused argan oil, vegetable glycerin, organic carrot seed oil, rosemary essential oil, geranium essential oil, caprylyl/capryl glucoside, and Geogard Ultra as a natural preservative. The spray can be used on both wet and dry hair, making it an easy everyday staple. Pair it with the Erin & Mae Co scalp massager for an extra boost of scalp stimulation and hair support.
EVATASHA
Evatasha Beauty was created with a focus on clean, intentional beauty that supports both skin and hair health. Founded in Washington, the brand focuses on non-toxic skincare and haircare products designed to nourish the skin while supporting overall wellness. Their approach to beauty feels simple, elevated, and deeply rooted in thoughtful ingredients.
Evatasha Beauty focuses on gentle, effective formulas made with botanicals, nutrient-rich ingredients, and without harsh fragrances or fillers. Every product feels intentionally created to support healthy skin and hair while still feeling luxurious in your everyday routine. For hair care, some of their best-selling products include the Stainless Steel Hair Gua Sha and their Repair Hair Growth Oil. And for skincare, their Barrier Repair Balm, Barrier Support Serum, and Tallow Lip Balm have quickly become favorites for nourishing and restoring the skin.
We have so many incredible and unique businesses throughout the Pacific Northwest that deserve to be celebrated. From handcrafted skincare and non-toxic hair care to botanical body products and beautiful fragrances inspired by the PNW, these brands are creating products that feel thoughtful, intentional, and deeply connected to the place we call home.