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Trending Northwest is more than a magazine – it’s a trusted lifestyle brand and local multimedia resource to help you find the best of our beautiful region. We have poured our hearts and souls into every story we’ve shared for the last five years, and it shows. We connect with tens of thousands of local people every month, and we are just getting started!
When you subscribe, you help us create local stories and curate local content to help everyone enjoy where we live even more. With thoughtful tips and up-to-the-minute information about the topics you actually want to hear about, we deliver real value right to your inbox. We can’t wait to have you join us as a Trending Insider for exclusive invites to local events, too!
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What We Do Best - Connect People
Erin Peterson
Founder, Marketing Director
Erin Peterson grew up in Post Falls, Idaho and became a professionally certified educator – earning the Provost’s Award for academic achievement and community service from Lewis-Clark State College. Now she is an award-winning local influencer, podcaster and digital strategy educator with a passion for equity and inclusion. Erin has been published and featured in a wide variety of local publications including the Spokane Journal of Business (including a Rising Star Award in 2024), Spokesman Review, The Inlander, and has served as an editor at Spokane Coeur d’Alene Living magazine. If you want to learn more about how she is making an impact right here in the Northwest, give her a follow on Instagram or Facebook.
Melissa Berry
Co-Founder
Melissa Berry has lived in the Pacific Northwest for eight years and now calls Spokane, Washington home. Born in Phoenix, Arizona, Melissa fell in love with the Pacific Northwest after graduating from Gonzaga with her BA in Spanish and International Relations. She co-founded the popular award-winning lifestyle publication Trending Northwest along with Erin Peterson. Melissa has been featured in GoBankingRates, Yahoo Finance, Spokane Coeur d’Alene Living magazine, Spokast, Redfin, and the Inlander. Learn more and follow along with her adventures on Instagram or Facebook.
Jordy Blaine
Trending Spokane - Lifestyle Reporter
Jordan (Jordy) Blaine has her Bachelor’s Degree in Communications with a major in Public Relations from Carroll College, and is a professional journalist with 10 years of experience in newsrooms. Jordy has worked at Krem 2 News, and is now at Trending Northwest to organize events, coordinate PR campaigns, and expand coverage of marginalized communities . If you want to learn more about how she is making an impact right here in the Northwest, give her a follow on Instagram or Facebook.
Caryn Bothman
Administrative Office Assistant
Caryn is a certified teacher, wellness coach, nonprofit founder, and creative spirit who passionately pursues her heart’s deepest desires. She cherishes quiet moments in nature, building a loving home, and treasures her 3 amazing daughters and lineman above all. Caryn believes that aligning life with core values, heartfelt desires, a touch of organization, and abundant love leads to true fulfillment.
Hannah Malsam & Wendy Heaton
Trending Cd'A - Lifestyle Content
Hannah and Wendy are twin sisters and moms who are passionate about exploring local food spots, discovering family-friendly activities, and sharing fun events with others. They love finding the best places to eat, play, and create lasting memories with their little ones, and they’re here to help other families do the same!
Lily Barnes
Intern - Social Media
Lily is a student at Eastern Washington University, who just completed her capstone in Social Media Marketing! She loves meeting and connecting with new people, and is so excited to be part of this team.
Trusted Professionals We Contract With
Miranda Moore
Marketing Specialist
Miranda Moore was born and raised in Spokane, Washington, venturing out to pursue a Bachelor’s Degree in Journalism and Masters in Sports Media. After establishing a career in Marketing, Miranda returned to the Pacific Northwest in the Spring of 2020 and discovered her passion for working with small businesses throughout the area. She started her own marketing consulting agency – Little Bit Moore Marketing – in an effort to support her community and build meaningful relationships with local businesses across a wide range of industries. Miranda is driven by her adventurous spirit to try new things, explore unfamiliar places, and connect with the people she meets along the way.